Projects
Below you’ll find a few examples of projects I’ve led in marketing communications. Only examples that are in the public domain are shown and are the property of the company/organization for which they were produced. Additional project examples (e.g. press releases, reports, presentations, newsletters, workshop planning, etc.) are available upon request.
On the clock: warehouse operations team
The “On the Clock” video series highlighted various departments within the Sacramento Municipal Utility District (SMUD). Responsible for concept, interviews, shot list, and approving video and audio edits. Video is in public domain on SMUD’s Instagram account.
common threads
SMUD’s year-long diversity, inclusion, equity and belonging initiative honored, educated, and empowered employees to share their own lived experiences and connect with SMUD’s work. Managed employee events and promotion, secured volunteers and coached them on speaking points, and produced video including video concept, script writing, shot list, voice-over talent, soundtrack selection, and approving edits. Video is in public domain on Metro Cable 14’s YouTube channel.
2023 Year in review
SMUD’s annual “Year in Review” video highlights the organization’s operational challenges and accomplishments in pursuit of its 2030 Zero Carbon Plan. Responsible for writing script. Video is in public domain on SMUD’s YouTube channel.
Road to Zero: Meet Director of Power Generation, Joel Ledesma
The “Road to Zero” video series provided a behind the scenes look at SMUD’s journey to achieving a clean energy future, including employees who are making it happen. Responsible for interviews, shot list, and approving edits. Video is in public domain on SMUD’s YouTube channel.
The Future is Fair - An introduction to our strategy
Fairtrade International’s (Fairtrade) vision is a world in which all producers enjoy secure and sustainable livelihoods, fulfill their potential, and decide on their future. This document was an introduction to Fairtrade’s 2021-2025 global strategy, including their objectives and case studies. Responsible for writing copy, managing graphic design, pre-press, and publication. Document used new assets from the rebranding project, which I managed. Document is in public domain on Fairtrade International’s website.
The future is fair - video
Fairtrade’s 2021-2025 global strategy and new branding is introduced in this video. Responsible for managing agency, editing copy, managing voiceover talent, approving visuals and soundtrack. Video is in public domain on Fairtrade International’s website.
Farmers: Fighting the Global Crisis
Award-winning documentary series developed as part of the COVID-19 Fairtrade Emergency Initiative, funded by BMZ/German Development Cooperation. Responsible for administration of the overall initiative, video storyline edits, and final approval for the series. Video series is in public domain on website managed by Fairtrade International.
Practical Guide to Creating a Brand of Prison Products
The United Nations Office of Drugs and Crime (UNODC) developed this guide to support Member States in developing or enhancing a brand of prison products or services, in full compliance with international standards and norms applicable to prison-based work programmes and prisoners' working conditions. Conducted market research, interviewed international stakeholders, facilitated workshops, presented findings and recommendations to prison authorities from 35 countries, and wrote copy for the guide.